Aesthetic sustainability
Do high-quality items age gracefully?
It is first and foremost a concept that Kristine Harper has arrived at after researching both aesthetic experience and sustainable production. She has written a book, Aesthetic Sustainability, published by Samfundslitteratur. It is reading that makes you wiser – a completely new angle on the sustainability debate and at the same time an ancient way of creating products, namely for long durability.
The values behind our production of knitwear in merino wool
We want to do things differently than the majority of the fashion industry, which designs clothes that are only meant to last a few seasons. Kirstine Harper gifted us with the book, Aesthetic Sustainability, a form of direction, articulating what we already believed had value. With our knitwear collection, we try to work from some of the principles in the book. With our knitwear brand, we want to contribute with clothes that create satisfaction and joy for the owner because they are beautiful and timeless, comfortable to wear, last for many years, are finished with a number of artisanal details, and because they are made from natural materials and are therefore 100% biodegradable when they are eventually discarded. If these parameters have been followed, you as the owner should feel like wearing your knit sweater again and again and keeping and caring for it for many years.
Mode og bæredygtighed – slowfashion
When we talk about clothing and sustainability, the very best thing to do is to use the clothes we already have in our wardrobe. Perhaps a few items are missing that can tie the rest of the wardrobe together, giving you the opportunity to mix and match. And you can choose to buy those few products with high quality and not based on current fashion trends. One might get a little tired of looking at small-flowered romantic dresses and tops with puff sleeves. It might not last year after year... or does it for you? All the clothes in your wardrobe that you don't use should be handed in for recycling so that others have the opportunity to use them.
Quality is the new black – buy less buy better
The conclusion must be that we all begin to strive for high quality in the things we buy and wear or surround ourselves with, and that we buy fewer things or pieces of clothing that, in return, last much longer. This then raises the question, how can we know in the purchasing situation whether a knitted sweater or a turtleneck has high quality – can one expect price to reflect quality? Our postulate is that with experience, one learns to distinguish between good and bad, and until then, one can perhaps seek more knowledge about, for example, different yarn qualities, washing and care, etc. Read more here, and click on 'materials' and 'wash and care' under the product images.
Whether we have succeeded with our project must be up to each individual to decide, but we have done our best, which is, however, just a start. We must, of course, continue to work on translating new knowledge into our production.