Why we care about craftsmanship
We focus on craftsmanship because we believe that artisanal details can make all the difference. When you see feminine knitwear that is beautifully crafted, you might automatically appreciate it more. Besides the visual gain, it reminds you that extra time has been spent to produce your knit blouse. A person has stood and worked with their hands to achieve a specific detail or a beautiful raglan.
Manual work versus electronically controlled
When we want to focus on craftsmanship, we believe the product must be knitted on a manual knitting machine in fully fashioned, i.e., a blouse is knitted completely finished in shape with decreases, increases, raglan, ribbed edges, etc. This is time-consuming, but gives a beautiful and timeless result and a good fit. The knit itself becomes a little more alive and a tad more imperfect than if it were produced on fully electronic machines.
Design with artisanal details
The design is distinctly classic with features dating back to the 50s and 60s, when design and craftsmanship were a given. In our styles, you see many fine details, such as a visible raglan, folded edges, "tubulare" (= an extra edge inserted between the knit and the rib, forming a beautiful transition). The details make your knit blouse appear finished and give it an exclusive look, and perhaps mean that you automatically appreciate it more.
Craftsmanship is disappearing from Denmark
Back in the 50s and 60s, Central Jutland was a thriving center for textile production in Denmark. Knitwear factories, weaving mills, and sewing workshops were side by side, and many people made their living here. Perhaps it wasn't entirely a rosy history, as there can certainly be told stories of many worn-out employees, poor working postures, etc. But the fact is that very little remains, and the vast majority of textile production today takes place in the East, China, India, Bangladesh, etc.
Is that a problem? It is always a problem to lose knowledge about product manufacturing, partly because we become dependent on other countries, but also as private individuals we lose the ability to use our hands to make useful products and even the ability to repair our clothes when they are worn.
Another issue is that it is harder to follow production and environmental impact at a long distance than at a short distance. And cultural differences can be difficult to handle, so for that reason too, we have stayed in Europe and hope to be able to produce some of our styles in Denmark over time. Read more about it here.